Business plan: 

A document prepared by a company's management, detailing the past, present, and future of the company, usually designed to attract capital investment.

Affiliate:

 A website owner that earns a commission for referring clicks, leads, or sales to a merchant.

Marketing:

In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors.

Ecommerce:

The conduct of commerce in goods and services over the Internet. It includes: consumers using the Internet to purchase goods and services online; as well as businesses selling and communicating with other businesses through the Internet.

Banner Ads:

an electronic billboard or ad in the form of a graphic image; these come in many sizes and reside on a Web site's Web page.  Banner ad space is sold to advertisers to earn revenuefor the Web site.

Viral Marketing:

The use of a self-perpetuation mechanism, such as a referral or affiliate program, to grow a user base in a manner similar to the spread of a virus. Good viral marketing campaigns have extraordinary ROI.

 Link Exchange:

 A link exchange Internet marketing campaign is the process of exchanging hyperlinks with a quality site that is somehow related to a company's product or service. For instance, a public relations agency may link to a search engine positioning firm's article on "PR and SEO marketing." The SEO may then include a link on their site listing the public relations company. Good link exchange vendors can increase a company's PageRank and increase the number of targeted visitors.